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  • Writer's pictureGagan Matharoo

Goals of SEO


What are the common goals of SEO? This is a very complicated question, but the first thing we have to do is to define the meaning of all the terms we will use in the SEO process. Most common goals of SEO are defining the first page in search engines results, improving website's ranking in search engines result page and increasing the traffic. If you are new to SEO or just want to understand the basics of SEO, you can read the following tips for you


The first goal of SEO is targeting the keywords. You have to select the most effective keywords for your business objectives. For example, if you want to improve your brand awareness, you can target "bathroom," "electronics," "kitchen," "home improvement," "plumbing," "tiles," "graphics," "ceramic tiles," "cement," etc. You should make sure that the keywords you choose reflect your business objectives


The second goal of SEO is creating the right Metrics. You can also track the website traffic by creating web analytics software like Google Analytics and Microsoft's dashboard Metric Language (MML) v2. Both of these tools allow you to track the traffic of keywords and phrases, identify the number of visitors who are searching for that keyword, how often do they enter that keyword into the search box, the average time it takes for them to leave the search box and the number of times visitors click on the link to your website.


The third goal of SEO is analyzing the data. Once you already have the most effective keywords and have created the right Metrics, you have to analyze the data to find out where your visitors come from. There are many smart goals of SEO.


Smart goals of SEO include tracking the on-page optimization. This includes the title tags, Meta tags, alternate tags, page titles, Meta description, images, flash movies and other on-page elements. There are many smart goals of SEO and each of them has metrics attached. You can also track the performance metrics for your keywords. These performance metrics are provided by Google Analytics.


You can also set smart goals and set SEO success with good SEO practices and Ecommerce Solution Provider. In the business setting, the main goal is to increase the conversion rate of customers. Good SEO practices will help you do this. By doing this, you improve the chances of your customers turning into buyers. It is important to know what your customers want so that you can satisfy their needs. With the help of the data you get from Google Analytics, you will know if you are on the right track to achieve your business objectives.

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